Make growth
compounding.
I’m Firdous Shaikh, a Senior SEO Analyst building organic growth systems, AI search visibility, and automation workflows that help brands move from first traction to $5M+ growth, and established companies from million- to billion-dollar scale, with more clarity and less wasted effort.
AI & automation
Invited by Meta for its growth event
Joined founders, CEOs, and marketers at Meta’s Mumbai office to explore AI, full-funnel growth, creators, and the future of digital marketing.
Asked for better AI-search data
Publicly called for clearer AI performance reporting; Google later introduced Generative AI Performance Reports in Search Console.
The numbers tell the story.
I combine strategy, technical execution, and systems thinking to turn search demand into durable business momentum.
Organic growth work delivered inside a company that was already scaling at exceptional speed.
Landing page optimisation, intent alignment, and authority building.
A quality-first framework designed to strengthen topical authority.
Higgsfield had already grown roughly 35× in the prior 12 months when leadership announced its $400M Series B at a $5.4B valuation. The company also shared a $700M annualized revenue run rate just 16 months after launching its web platform. This is company context, not a claim that SEO caused the valuation. My contribution was focused on strengthening organic visibility, authority, and search momentum during that scale-up.
Search expertise with an operator’s mindset.
From the first audit to the final SOP, every piece is designed to make growth clearer, faster, and easier to scale.
Technical SEO & strategy
Audits, crawlability, indexation, architecture, Core Web Vitals, schema, and roadmaps that teams can execute.
AI search & GEO
AI Overview research, generative engine optimisation, answer-ready content, and visibility strategies for changing search behaviour.
Automation & productivity
AI workflows, Python scripts, Chrome extensions, and SOPs that turn repetitive SEO work into reliable systems.
Content & organic growth
Keyword research, content gaps, topical authority, market capture plans, and content that earns attention and trust.
Built across search, systems, and scale.
A career shaped by real growth problems: competitive markets, changing search engines, and teams that need better ways to work.
Senior SEO Analyst
Contributing to the organic growth of one of the fastest-growing AI video platforms during a company-level hypergrowth phase, with leadership reporting roughly 35× growth in the prior 12 months.
- Scaled monthly organic traffic from 700K+ to 1.6M+ in six months.
- Improved a competitive US keyword from #38 to #2.
- Managed 1,500+ quality backlinks and authority workflows.
- Built audits, SOPs, QA checklists, and outreach frameworks.
- Worked inside a business that reached a $700M annualized revenue run rate.
Web Developer & SEO Analyst
Delivered end-to-end SEO strategy, web development, and AI-powered workflow automation for cybersecurity and SaaS clients.
- Conducted detailed SEO audits and recovery roadmaps.
- Automated manual SEO work with Python and AI workflows.
- Created productivity-focused SOPs for client teams.
- Built content plans for topical authority and market capture.
Search Engine Optimisation Analyst
Led organic growth and AI search visibility initiatives across major real estate product lines, pairing analysis with efficient execution.
- Optimised 600+ blogs for AI-driven search visibility.
- Grew HFS new users from 22K to 69K and PDP from 10K to 20K.
- Built a Chrome extension that saved about 60% review time.
- Collaborated on technical SEO, schema, UX, and SOPs.
Web Developer & SEO Analyst
Built WordPress websites, landing pages, and portfolio sites while delivering complete SEO packages, content strategy, and monetisation support.
A few places where the work compounds.
Client work and personal products connected by one belief: useful digital systems should create momentum long after launch.
Led organic growth and AI search visibility across HFS and PDP, pairing technical SEO, content optimisation, UX, and process systems.
SEO audit and strategic growth support for a security-focused business competing in a high-trust category.
Search strategy, traffic analysis, and workflow thinking for a business operating in a complex cybersecurity niche.
A free suite of SEO tools, content utilities, and productivity boosters built to make powerful digital tools more accessible to the marketing community.
An approachable medical entrance platform with exam tools, calculators, guidance, and search-led education content.
US real estate intelligence that helps buyers and sellers understand local markets, pricing, taxes, and mortgage decisions.
Useful marketing technology should be accessible.
I build and share free tools, extensions, and experiments for SEOs, marketers, bloggers, creators, and website owners.
Helping the digital marketing community, for free.
Not every useful idea needs to sit behind a paywall. Through Troopus and build-in-public experiments, I turn repetitive marketing problems into practical tools that anyone can try.
Dofollow & Nofollow Link Checker
Highlight link types, internal and external links, and useful link statistics in seconds, with no login and no tracking.
SEO Radar
A practical browser extension for audits, headings, links, alt text, keywords, technical checks, schema detection, and exportable reports.
20+ MVP experiments
Small products and automation ideas built to understand problems deeply and find faster, simpler ways to solve them.
Tools that respect attention
Useful, focused, and lightweight, built to save marketers time rather than create another dashboard to maintain.
I don’t just improve rankings. I improve how the work gets done.
AI is most valuable when it removes friction from the whole team, not when it is added as another tool to manage.
Find the friction
Map repetitive tasks, traffic drops, content gaps, and the parts of the workflow that quietly slow down growth.
Build the system
Turn insight into automation, clear SOPs, useful data, and a practical plan the team can actually follow.
Make progress repeatable
Measure what matters, improve the process, and create an operating rhythm that keeps producing better outcomes.
Ready to make your next growth phase more intelligent?
I’m open for consultancy and happy to help brands at every stage, from first traction to $5M+ growth and from million- to billion-dollar scale, through senior SEO strategy, AI search optimisation, free community-minded tools, and automation systems that can deliver 10× productivity.